Question: What are some aspects of Italian etiquette and dress code that one might only become aware of after going to Italy?
Answer: Italians place great importance on the concept of "bella figura," which means presenting a good image. This is reflected in their dress code. Even in casual settings, it's the norm to dress neatly and stylishly. Clothes should fit well and be appropriate for the occasion. For example, in a business environment, attire leans towards the formal side. Men are expected to wear dark - coloured, conservative business suits, while women can choose either business suits or conservative dresses. Accessories also play a significant role; both men and women pay attention to wearing elegant accessories.

In social situations, greetings are quite distinct. Among strangers, a firm handshake with direct eye contact and a smile is the standard. However, once a relationship develops, especially among friends, air - kissing on both cheeks, starting with the left, is added. Men may also give a pat on the back to each other. First impressions matter a great deal in Italy, so demonstrating propriety and respect during greetings is crucial, especially when meeting someone for the first time.

When it comes to invitations, if an invitation specifies "informal" dress, it still means wearing stylish yet relatively formal clothes. For men, this could be a jacket and tie, and for women, an elegant dress. Punctuality also has its own rules. If invited to dinner, it's acceptable to arrive 15 minutes late, and up to 30 minutes late for a party. But for business meetings, especially in the north of Italy, punctuality is highly valued, and being on time is a virtue that business associates are likely to uphold.